ESF

Science and Environmental Communication and Public Relations Management Certificate

Program Description

The certificate of advanced study in Science and Environmental Communication and Public Relations Management prepares current and future environmental professionals, decision-makers, and engaged citizens to communicate effectively, as well as to analyze and assess factors influencing public perceptions of environment, science, and risk. Effective communication and dialogue in environmental decision-making is emphasized, as participants learn to develop, engage, and evaluate audience-centered communication strategies that respond to points of convergence and conflict.

Focus Areas

  • Evaluate factors influencing public perception of science and environment
  • Assess the target audience(s) for specific public relations, communications, advocacy, and engagement efforts
  • Design research-based public relations programs, including crafting messages and selecting communication channels appropriate to the target audience(s)
  • Evaluate communication and advocacy campaigns
  • Foster effective communication and dialogue in environmental decision-making
  • Analyze how stakeholders engage in conflict situations and select appropriate methods for addressing those conflicts

Potential Career Opportunities

  • Environmental communications specialist
  • Sustainability communications manager
  • Science writer/editor
  • Environmental education specialist
  • Sustainability communications coordinator

Program Format

In-person

Educational Level Prerequisites

High School diploma

Program Type

Certificate Program